Anyone who designs/redesigns, implements, or manages processes should experience this presentation.  Based on Strategic Perspectives' experience designing, redesigning, and improving processes, the information is effective either as a keynote/presentation or expanded workshop.  The principles explained - with titles like "An owl is a bird of prey" and "Looks like a nail to me" - are both important and memorable.  The presentation explains mistakes to avoid, opportunities available, and rules to follow in making changes to processes.